A logo is a graphic symbol, icon or mark used by individuals and organizations to aid instant public recognition for personal or commercial purposes.
Why Do You Need a Logo?
Sets you Apart from the Competition
A logo is unique, it’s purely visual and represents your business in public. It is your identity.
Every business uses some form of logo, small and large businesses alike. It’s such a small thing to consider but it makes all the difference to set you apart from the competition.
Builds Trust and Professionalism
Like I said everyone uses a logo these days, so you have no excuse not to get one. People just won’t take you seriously and wont trust you if you don’t have any form of logo to identify your business. For example:
be honest, which one would you pick?
An Interesting Logo Will Attract a Lot of People
There are logos and there are Logos. Some of them are so witty and interesting that they will keep your mind busy for minutes and would stick to your memory. When you see a good logo, you just know.
images from AWWARDS
What Do You Need?
Graphics Design Software
These days, there are many graphics design software available on the internet, some of them are free and others are paid.
There are a lot of articles on the best free graphic design software.
Personally I use two: Sothink Logo Maker Professional and Adobe Illustrator CC.
You can get a free 30-day trial version of Logo Maker Pro from Sothink. The pro version costs $59.99 while Adobe illustrator is about $29.99 monthly without a contract.
If you’re like me and you can’t buy the programs at the moment for some reason, then downloading a torrent version is the next best alternative.
I don’t think I’m supposed to be promoting torrents here though, but oh well.
Sothink, Adobe. I’ll pay you back, I promise….maybe.
With Sothink you can get a lot to start with, it is featured with over 450 free templates and up to 5000 logo resources.
Adobe illustrator CC is a graphics design software used to create vector graphics for logos, icons, charts, infographics, cartoons and fonts.
It doesn’t come with as much templates as the others, but it beats all of them in terms of functionality.
Fonts Fonts Fonts
Fonts are very useful for logo designing, there are thousands of unique fonts available online, so why settle for default ones like Calibri, Times New Romans or Arial. You can get desktop versions of Google Fonts from fonts.com, and it’s free.
There are torrent sites and other websites where you can download incredible fonts you can use for your logo.
When you download the fonts you can import them to Illustrator or Photoshop to tweak them a bit, so they can stand out even more.
Know what the logo is intended for, and add as many features as you can to make the logo relate to the brand.
A simple way to do that is by using Google images. Enter the name of your brand and hit search, you will see thousands of images.
But don’t just pick them and use it as your own, because you may end up with copyright issues.
Instead it should give you inspiration for ideas you can incorporate for your design.
Keep searching until you get a few elements you’d like to have on your logo.
For example: My Logo
After several hours searching for available names to choose for my blog domain (actually, harder than you’d think), i decided to go for tekfisher.com.
So I thought about the name and how i could make people understand the purpose of the blog (I got some comments from friends thinking it was about actual fish farming and aquaculture)
But it simply means that I am a fisher of Tek (which stands for tech, technology)
I fish for Tek, if you search for the term “fish for” in the dictionary. You would get two definitions:
- To try to catch a particular kind of fish.
- To seek some kind of Information.
I needed to relate this information to my blog name and the logo, so I came up with the design.
Three Features you will notice:
- The color blue, which is the color of the sky and sea
- A fishing pole, indicating that some fishing is clearly going on.
- A fish-like design surrounding “TEK” signifying that this is some kind of “tek” fish( I know it’s not a real fish, I’m not stupid).
Hopefully, most people will understand it better because of the logo.
If not, then it must mean that I’m not a very good authority on logos and you probably shouldn’t be taking any advice from me.
Well, that’s the idea, get your brand name, search for everything you can use to relate the idea to the public, create and edit your graphics using a graphics design software and use cool fonts.
If you’re lucky, you can give your blog visitors that “Wow! now I get it, very smart” look.
yup, that’s the look